Branding + Web Design
14 days to launch: crafting the digital face of Folk
We put our signature 14-day design challenge to the test with folk, the next-generation CRM. The goal was to take a complex, AI-powered tool and build a digital home that felt human, intuitive, and incredibly polished, all within our high-velocity sprint framework. By focusing on rapid, high-impact execution, we translated folk’s sophisticated features into a seamless user journey without the bloat of a traditional development cycle. The result is a category-defining website that proves elite design and strategic speed can go hand-in-hand to launch a world-class brand in record time.
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In their words
What founders say when the sprint ends
Every quote below is real, named, and linked to a live site. Don't take our word for anything, take theirs.
"Moonworks played a key role in shaping the digital identity for Awssome. They understand the brand's core quickly, and turn ideas into a clear, consistent visual story."
"I am beyond happy with the work. We couldn't be happier with our new Brand and Website."
"They brought our new brand to life with an outstanding graphic identity. They perfectly captured our essence and translated it into a cohesive, impactful visual system."
"Incredible execution from start to finish. They turned our complex ideas into a clean, modern brand, and delivered a stellar set of brand assets. Highly recommended!"
"Collaborating with Moonworks on Kaci's design and art direction was an incredible experience. The final result captures our values and the spirit we wanted to express perfectly."
"Moonworks guided us through the creation of our logo and brand design. Their work was highly professional, their advice spot-on. I can wholeheartedly recommend their services!"
"A huge thank you to Moonworks Agency for their hard work on the 14-day sprint."
"I'd tried so many different designers and directions before finding Moonworks. After just one meeting, they instantly understood the brief."
From "too early" to taken seriously
You built something real.
Now look like it.
Positioning, brand, design and build. One senior team, one sprint, no handoffs between agencies and no four-month queue. Open a row and see exactly what you walk away with.
Your buyers don't read, they scan. We write the positioning and the pages that make a busy buyer get it in one pass, then book the call. Your voice, no filler, no agency-speak.
- Website messaging & positioning
- Full website copywriting
- Homepage & landing page copy
- Product & solution page copy
- Case studies & customer stories
- SEO & AEO content
- Blogs, guides & thought leadership
- Copy audits & optimisation
Strategy first, then the logo, type, colour and rules that hold it all together. Documented and yours to keep, so whoever you hire next tells the same story.
- Brand strategy & positioning
- Visual identity systems
- Logo design & refinement
- Colour, typography & art direction
- Brand guidelines & toolkits
- Digital & social brand assets
- Presentation & pitch deck design
- Website-ready brand systems
We map what your buyer needs to see, in the order they need to see it, then design every page around the next click. Built as a system your team can keep extending.
- Website strategy & UX
- Sitemap & information architecture
- Wireframing & user journeys
- Responsive website design
- Design systems & components
- Landing pages & campaign pages
- Product & SaaS website design
- Conversion-focused UX & CRO
We build it in Webflow and wire it to your stack. Clean, named structure, fast pages, and a site your team can edit without calling a developer.
- Webflow development
- Responsive & mobile builds
- CMS architecture & collections
- Reusable components & design systems
- Custom interactions & animations
- HubSpot/Salesforce/Marketo integrations
- SEO & technical setup
- Webflow migrations & rebuilds
- QA, testing & launch support
We test every page, device and form, put it live and hand you the keys: a training session so you can change anything yourself, docs your next hire can read, 14 days of support on Sprint, 30 on Rebuild. Then it's yours. Want us to stay? Retainer optional, never required.
- QA on every page, device & form
- Performance & analytics setup
- Launch on day 14
- Webflow training session
- Handoff documentation
- Support after launch: 14 days Sprint, 30 days Rebuild
Why the deadline holds
How we guarantee 14 days
Limited slots
We only book what we can ship. One sprint at a time, so you're the priority, never a name in a queue.
No handoffs
Strategy, design and dev at one table. The two people you talk to are the ones doing the work. No account managers in between.
No revision rounds
Daily iteration instead. You get async updates every day and steer the work while it is still moving.
Scope locked on day 1
Clear deliverables, agreed before the clock starts, so the dates can't slip. If it doesn't fit 14 days, you hear it on the first call.
2.5 hours of meetings. Total.
Async daily updates cover the rest. No daily check-ins eating your week.
Senior only
Zero juniors learning on your budget. Two senior designers, Alban and Cyriaque, in your Slack, your calls and your files.
14 days
Kickoff to Launch
2.5h
of meetings, total
0
Account Managers
2
Senior Designers
What You Get
Fixed price. Fixed scope. No surprises.
You raised. You moved upmarket. Your site still sells the company you were two years ago. We rebuild it with the two people you meet on the first call. No account managers. No 4 month agency theatre.
€4,900
One page Webflow site · 5 working days
New product, feature or event? One long scroll page, in your brand, live in five days.
One long scroll page, designed and built in Webflow
Copy structure that sells your product in one scroll
1 form wired to your CRM
Basic SEO, GA4 and consent set up
Built in your current brand. Need a refresh too? Go Sprint.
€8,900
Seed to pre Series A · 2 weeks
Raised a seed and outgrew the launch site? Six pages and a brand tune up in two weeks.
6 pages, designed and built in Webflow
Brand tune up: type, colour, logo clean up, 1 page guidelines
CMS, basic SEO, GA4 and consent set up
1 form wired to your CRM
Training, a Loom walkthrough and 14 days of support
From€18,900
Lock week, then 20 working days
Your brand and a 15 page site, live 20 working days after Lock week. The core offer.
Lock week first: story, sitemap and content agreed before the clock starts
Brand refresh your site, deck and product can all share
15 pages in Webflow, with CMS for customers, blog and integrations
Every URL that earns traffic mapped and redirected
Forms wired to HubSpot or Salesforce, GA4 and consent set up
30 days of hypercare
Need more pages? €600 each on an existing layout, €1,200 for a new one.
We don't vanish after launch.
We ship with you every month. 3 month minimum, then month to month. First month at half price when you sign it with a project.
€1,900/mo
Site care, edits and small design requests.
€3,900/mo
Landing pages, new pages and one test a month.
€6,900/mo
Everything in Ship, plus SEO and AEO pages, a test programme and quarterly strategy.
Prices exclude VAT. Every quote is fixed, written, and valid for 30 days.
Need help?
All the A's for your Q's
Find the information you need about our services, plan, and process. If you have more questions, feel free to reach out to us!
How is Moonworks different from freelancers, agencies or DIY platforms?
Moonworks is two senior designers who only work with B2B SaaS teams, one client at a time. Agencies add layers, freelancers bring one skill, DIY gives you a template and your evenings. We build the whole thing, brand, site and messaging, with the people you actually talk to, then hand you the keys.
What kind of companies do you work with?
B2B SaaS teams whose website no longer matches their product. Seed to pre Series A teams usually start with the Sprint. Teams past that start with the Rebuild. Need one page for a launch, a feature or an event? That is the Launch Page.
How much does a Moonworks project cost?
Launch Page is €4,900 for one page in 5 working days. Sprint is €8,900 for 6 pages and a brand tune up in 14 days. Rebuild starts at €18,900 for a brand refresh and 15 pages. Retainers start at €1,900 a month and are optional. Extra pages cost €600 on an existing layout, €1,200 for a new one. Prices exclude VAT.
How long does a project take?
Launch Page: 5 working days. Sprint: 14 days, with 14 days of support after launch. Rebuild: a Lock week, then 20 working days, then 30 days of hypercare. Every quote is fixed, written, and valid for 30 days.
What if the scope is bigger than we thought?
You hear it from us on the first call, not in week three. On a Rebuild, Lock week comes first: story, sitemap and content are agreed before the clock starts, so the dates hold. Some projects are not for us, and we say so directly.
Will the website actually help us get more leads or customers?
Honest answer: a website does not close deals, it stops losing the ones your product already earned. If buyers ghost after seeing your site, that is the leak we fix. What happens after depends on your product and your pipeline, and anyone who promises you conversion numbers before seeing either is selling you something.
What if we don’t have a clear brand vision or messaging yet?
You don’t need one, that’s part of our job. We guide you through the strategic foundations: positioning, tone, value proposition, visual direction and narrative, so your brand comes out clear, strong and aligned.
Who will we be working with directly?
Alban (strategy, positioning, messaging) and Cyriaque (brand and visual identity). Not the team. Not whoever is available. The two people pictured on this page are in your Slack, your calls and your files.
What if we need revisions after launch?
Support after launch is included: 14 days on Sprint, 30 days of hypercare on Rebuild. Fixes, tweaks and questions covered. After that you run it yourself, with the Webflow training and the full file handover. Want us on call? A retainer is optional, never required.
